As we begin Digital Marketing Day-12 How Does Digital Marketing Work? I hope you have an idea of what digital marketing is and how beneficial it is/ How Does Digital Marketing Work? , We will introduce to you some new concepts you may have heard of before but never knew what it meant.
The previous and today’s lesson has been made more informative so that you can spend more time on your blog before we proceed with the rest of the practical training.
Digital marketing works by employing certain strategies to grow traffic on your website, and/or to make your brand/business more popular on the Internet. In today’s session we are going to introduce to you various strategies digital marketers adopt. All of the below mentioned techniques will be put to use in the later chapters when you have been prepared for it!
Some strategies are more common used in Digital Marketing are given below:
SEO in Digital marketing
SEO or Search Engine Optimization teaches you how to stay on top of search engines, when it comes to website rankings. People use search engines like Google, Bing to find what they are looking for. If your website are in those results, you will get relevant and genuin traffic. Relevant and genuin traffic means people who are interested in what your website has to offer them. The process of getting your website ranked on the search engines for the relevant terms is SEO.
Social Media Marketing
Social Media Marketing, which gives you knowledge about marketing on Facebook, Pinterest and Twitter, as well as video marketing. These social networking sites are best and great digital marketing methods. More visitors and followers would see, visit the merchant’s pages and invite their families and friends to visit them. The benefit of social marketing is that people are more likely to share things that they find useful, funny, or interesting in some way. For example, if you have a website or blog on say ‘travelling’, if you’ll post information on “Famous Celebrities’ Honeymoon Trips”, people will share the stuff and you’ll get a lot of traffic.
What is Paid marketing in digital marketing
You can buy traffic (visitors) from various traffic source websites and methods such as Google Adwords, Bing Ads, Facebook Ads, Instagram and Telegram etc.
Email marketing in digital world
In the email marketing, you can build your email list through your website and then send emails to your grab list inviting them to visit your website.
Please note that all of the above strategies work even better if you actually have a useful website which people love, bookmark and share. The goal is to create a content rich blog or website that provides value to the visitors. ‘Value’ here means that your aim is to provide high quality relevant information to your visitors which is helpful to them. This will make them bookmark your website and recommend it to their friends.
Take for example, the website http://www.improve-vision-naturally.com. The website promotes several affiliate programs like “39 Dollar Glasses” “Rebuild your Vision”. If you go through the website, you will find that it is rich in content relating to improvement of vision. This is what you will need to do to attract traffic.
As you read these strategies, you may realize that you have already come across one or all of them. You may have clicked on an advertisement to be taken to a merchant’s website, received email promoting a product and others.
I sincerely hope you found today’s session useful. Next lession we will be learn How webs works and how you can use it properly.
